Enhancing Your Personal Brand: LinkedIn
LinkedIn, the world's largest professional social network, now has over 380 million members globally who represent hundreds of industries. It has become the destination of choice for recruiters, hiring managers and respected leaders who want to keep track of their networks and search for talent. In a time when your online presence often constitutes your first, and perhaps only, impression, knowing how to maximize the opportunities LinkedIn presents you is a fundamental skill in your professional development toolkit.
In this session, we'll do a deep dive into the features and functionality of LinkedIn, covering everything from profile essentials to expert methods to search for contacts new, known and about-to-be-known. You'll walk away with ideas for enhancing your personal brand, new strategies for networking and a thorough understanding of the free tools LinkedIn offers to all users.
About the Speaker:
Kevin Grubb is a nationally-recognized author, speaker and consultant on the subject of social media & careers. Kevin is the lead author of the Career Counselor's Guide to Social Media in the Job Search, published by the National Association of Colleges & Employers, and his work has been featured on websites such as SHRM, Vault.com, Brazen Careerist and The Daily Muse. He has been interviewed & quoted by TV and print media on the subject of modern job search strategies and LinkedIn. This May, Kevin was invited to join LinkedIn's Product Council for the Education & Careers team, helping create and drive LinkedIn's strategy of product for job seekers.
Kevin also works at Villanova University in the Career Center where he leads university initiatives in career outcomes assessment and the integration of technology into career & professional development. He and his partner live in West Chester, PA.