Pennsylvania ATD Executive Education Series: "A Dynamic Decision-Making Framework for Human Behavior"

  • July 14, 2021
  • 6:00 PM - 7:00 PM
  • Your Home Office


Registration is closed

Welcome to the Pennsylvania Executive Education Series sponsored by your ATD chapter.  Every 2nd Wednesday of the month we'll be presenting a thought leader in executive education coming from our most prestigious academic institutions and organizations across the state. 

According to traditional dual-process theory, human decision-making consists of two competing sides: the emotional, impulsive side and the logical, deliberate side. People tend to primarily utilize their emotions to make a decision, and only occasionally use their logical side to override these impulses.

However, Vinod Venkatraman takes a more nuanced and comprehensive approach and argues that there are multiple processes that launch simultaneously when faced with a decision, and a number of factors, including context, memory and emotions, have an influence on the eventual process and resulting outcome.


Dr. Vinod Venkatraman
 Associate Professor in Marketing, and Director of the Center for Applied Research in Decision Making at the Fox School of Business, Temple University

Vinod Venkatraman

Dr. Vinod Venkatraman is currently an Associate Professor in Marketing, and Director of the Center for Applied Research in Decision Making at the Fox School of Business, Temple University. He also holds a secondary affiliation with the Department of Psychology at Temple University. Dr. Venkatraman joined Temple in July 2011 after completing his PhD in Psychology and Neuroscience at Duke University. His research involves the use of behavioral, eye tracking, neurophysiological and neuroimaging methodologies to study the effects of context, state, and individual traits on decision preferences. A core emphasis of his research is in the application of findings from the laboratory to real-world decisions in the areas of consumer financial decision making, public policy, and marketing communications.

Dr. Venkatraman received the Early Career Award from the Society of Neuroeconomics in 2016 for his contributions to the area of neuroeconomics and decision neuroscience. His research has been published in leading scientific journals including Journal of Marketing ResearchJournal of Neuroscience, Neuron, and Journal of Consumer Psychology, and featured in popular media outlets including BBC, Forbes, NPR, LA Times, and Newsweek. Several of his recent research projects have been funded through grants and collaborations with the industry. He is currently pursuing his sabbatical with the Global Science Organization at IPSOS in an effort to bridge the academia-industry gap and make research more accessible for business applications.

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