Consulting SIG: A Consultant without a Brand, is Like a Bicycle Without Handlebars

  • May 24, 2022
  • 6:00 PM - 7:30 PM
  • Learning Delivered Right to your Desk!



A consultant’s brand is what makes the consultant memorable. Our next event is a conversation about defining your consulting brand. 

Building on our discussion last month, we will come together to discuss the topic of building a personal consulting brand.

We’ll start the discussion by exploring these questions: What is a consulting brand?  What does that mean? Why do you need one? What does that even look like?

Perhaps it is what marketing guru Seth Godin defines as “a Purple Cow.”

“Cows, after you’ve seen them for a while, are boring. They may be perfect cows, attractive cows, cows with great personalities, cows lit by beautiful light, but they are still boring.

A purple cow, though. Now that would be interesting.”—Seth Godin

We look forward to continuing to build our C-SIG community with you.

Speaker Bio: 

Mike Lovell : Session leader 

Jessica Regetta : Session Facilitator

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