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ATD Regional webinar: “Clear Communication – How to Get What You Ask For and Need”

  • February 22, 2023
  • 6:00 PM - 7:00 PM
  • Virtual

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The Greater Philadelphia Chapter of ATD is proud to participate in the ATD Regional Webinar Series. This collaboration of 6 ATD chapters (including Eastern PA, Greater Philadelphia, Mid NJ, Northern NJ, Long Island & New York City) is bringing together the best of our networks to provide world class presenters and content.  We look forward to sharing these webinars with you throughout 2023.

This session will help you develop clear communication strategies for asking for what you need. You will be given the vocabulary to better understand the various types of requests and how they are best relayed to colleagues. For example, upgrading “soft asks”, which can create confusion and end up with a missed deadline, to clear and actionable requests. Beyond language coaching, you will learn a practical framework for holding yourself and others accountable for improving performance at the individual and team level. In addition, you’ll receive a tool for handling breakdowns in accountability. Following the session, you will be equipped to transform your teams’ conversations—to help you do your job, and do it well.

Together we will: 

  • Unlock the tools to ask for what you need and deal with breakdowns in accountability
  • Learn to recognize the differences between a “soft ask” and a “clear request” and between a “hedge” and a “clear agreement.”
  • Engage in valuable conversations around communication, accountability, and productivity

Presenter's bio: 

Lori Zukin, Ph.D.


Lori Zukin, Ph.D., is founder and CEO of Zukin Leadership. As an executive, team coach, and consultant, Lori empowers her clients to do what they love, and love what they do. She supports clients across a broad range of sectors from the NFL to Under Armour and Baker Tilly to Slalom Consulting. 

A faculty member at Georgetown University’s Institute for Transformational Leadership, Lori draws on her days as an executive at Booz Allen Hamilton—leading a team, building the business, and developing others—to relate to leaders’ needs and support breakthrough moments.


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