Hosted by the Northern NJ Chapter
Tuesday, Sep 16th | 6:00 - 7:15 p.m. ET | Zoom
About This Event
In an era of intense technological disruption, Talent Development leaders are under pressure to move beyond the hype and make sound, defensible decisions about AI. The critical challenge is not simply adopting new tools, but integrating them into a coherent strategy that drives measurable business value. Success requires a shift in our role: from program owners to strategic architects of workforce capability. This evidence-based, vendor-neutral session delivers a practical blueprint for making that shift. Dr. Markus Bernhardt will provide a clear method for analyzing workforce challenges and deploying technology with precision and purpose. Drawing on insights from rigorous, real-world case studies, he will introduce a powerful strategic framework for diagnosing your needs, mapping your implementation path, and articulating the value of your initiatives to the business. You will leave with the clarity and confidence to lead your organization's approach to technology, ensuring your function remains an indispensable driver of success. Key Takeaways: In this session, you will learn how to: Diagnose Your Needs with Precision: Move beyond buzzwords and learn to analyze any technology through the lens of its core function. Whether it is built to Train skills, Assess capability, or Support in-workflow performance, this analysis will allow you to match the right solution to the right problem. Map Your Strategic Path Forward: Acquire a versatile framework for categorizing any technology initiative, whether you are buying a tool to increase efficiency or building a novel solution to create a new capability. This will enable you to anticipate challenges and align your team on the critical factors for success. Lead the Conversation on Value and Risk: Grasp the most significant risk in working with AI, the "Cognitive Illusion", and learn to champion the essential role of human expertise. You will leave prepared to build a compelling business case that articulates the true value of your work to senior leadership.
About Our Presenter Dr. Marcus Bernhardt | Principal, Endeavor Intelligence
About Our Presenter
Dr. Marcus Bernhardt | Principal, Endeavor Intelligence
Dr. Markus Bernhardt is a strategic advisor who provides senior leaders with the evidence-based frameworks required to execute complex workforce transformations with confidence. His insights are drawn from the rigorous research in his acclaimed Endeavor Report™ and his unique 360° view of the technology ecosystem. A sought-after keynote speaker and researcher, he delivers actionable strategies that enable organizations to build future-ready, human-centered workplaces where talent thrives. The ATD Greater Philadelphia Chapter is proud to participate in the ATD Regional Webinar Series. This collaboration of 10 ATD chapters, Greater Philadelphia along with Appalachia, Buffalo Niagra, Central PA, Long Island, Maryland, Mid New Jersey, New York City, Northern New Jersey, and Pittsburgh, brings together the best of our networks to provide world class presenters and content. We look forward to sharing these webinars with you throughout 2025! investment Greater Philadelphia ATD Members – Member Benefit Non Members – $20.00 ATD Recertification Credits ATD Mid-Atlantic Regional Webinar Programs are pre-approved through the ATD Greater Philadelphia Chapter by the ATD Certification Institute for continuing education credits. These credits are based on the ATD Capability Model may be applied towards recertification by Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credential holders. This webinar supports 1.25 credits in the Capabilities: Developing Organizational Capability: Talent Strategy and Management Future Readiness Developing Professional Capability: Technology Application Webinar Registration A link to attend the webinar will be included in your registration confirmation email. Accessing the Webinar A Zoom Registration link will be sent with your Registration Confirmation and Reminder emails. This is best completed within an hour of starting the webinar and will lead directly into the meeting. Completing registration more than an hour before the webinar will not lead directly into the meeting, instead resulting in another confirmation email from Zoom with a direct link to the meeting to be used later (at the time of the webinar). Recording This webinar will be recorded in this instance. Online Event Recording Policy By activating your webcam while attending this online event, you consent to be recorded. Your entry and webcam activation constitutes your consent to such recording for any purpose in connection with the event. If you do not agree to the foregoing, please do not activate your web camera during the event. Materials The presentation and materials will be shared after the event. Questions For any questions about this event, please contact us at info@tdphl.org.
Dr. Markus Bernhardt is a strategic advisor who provides senior leaders with the evidence-based frameworks required to execute complex workforce transformations with confidence. His insights are drawn from the rigorous research in his acclaimed Endeavor Report™ and his unique 360° view of the technology ecosystem. A sought-after keynote speaker and researcher, he delivers actionable strategies that enable organizations to build future-ready, human-centered workplaces where talent thrives.
The ATD Greater Philadelphia Chapter is proud to participate in the ATD Regional Webinar Series. This collaboration of 10 ATD chapters, Greater Philadelphia along with Appalachia, Buffalo Niagra, Central PA, Long Island, Maryland, Mid New Jersey, New York City, Northern New Jersey, and Pittsburgh, brings together the best of our networks to provide world class presenters and content. We look forward to sharing these webinars with you throughout 2025!
Greater Philadelphia ATD Members – Member Benefit Non Members – $20.00
ATD Mid-Atlantic Regional Webinar Programs are pre-approved through the ATD Greater Philadelphia Chapter by the ATD Certification Institute for continuing education credits. These credits are based on the ATD Capability Model may be applied towards recertification by Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credential holders.
This webinar supports 1.25 credits in the Capabilities: Developing Organizational Capability:
Developing Professional Capability:
A link to attend the webinar will be included in your registration confirmation email.
A Zoom Registration link will be sent with your Registration Confirmation and Reminder emails. This is best completed within an hour of starting the webinar and will lead directly into the meeting. Completing registration more than an hour before the webinar will not lead directly into the meeting, instead resulting in another confirmation email from Zoom with a direct link to the meeting to be used later (at the time of the webinar).
This webinar will be recorded in this instance.
By activating your webcam while attending this online event, you consent to be recorded. Your entry and webcam activation constitutes your consent to such recording for any purpose in connection with the event. If you do not agree to the foregoing, please do not activate your web camera during the event.
The presentation and materials will be shared after the event.
For any questions about this event, please contact us at info@tdphl.org.