Greater Philadelphia Chapter

Learning Technologies SIG

  • September 04, 2015
  • 4:00 PM - 5:00 PM
  • Online - Link will be emailed to you


Registration is closed
"4 on the 4th at 4" Speaker Series - 101 Ways Storytelling Improves Learning  

Program Description:

A famous quote attributed to Ben Franklin reads “Tell me and I forget. Teach me and I remember. Involve me and I learn”. Good storytelling does that – it involves the listener. And, when you incorporate good storytelling into learning/training programs – it involves the learner and increases positive results. So why do we stay away from storytelling? And...with so much learning judged simply on it’s (visual) “design” – why don’t we spend the time to incorporate better visuals as a way to tell a story and teach a concept?

Join our panel as we discuss the various ways storytelling – both visual and auditory can help increase the effectiveness of your training design. This is your chance to get your questions answered by and share ideas with leading experts on storytelling, graphic design, and more.  



  • Ray Jimenez
  • Connie Malamed
  • Julie Dirksen
  • David Lee
  • Karin Hurt

Ray Jimenez

Ray is the Chief Learning Strategist for Vignettes Learning.  Ray is the author of 3-Minute e-Learning, Scenario-based eLearning, Micro-Learning Application and Impacts and Story Impacts – Using Stories and Systems to Impact Performance and Story Impacts.  He is a consultant to Phillips 66, Progressive Insurance, Pacific Gas and Electric, Ashford University, Pixar, US Air Force, NASA, Caltech and others.  Ray is a lecturer at the University of California, Irvine, Hong Kong Open University and University of Texas.  He is a designer and software architect of award-winning eLearning courses and learning systems.  Workshop participants describe Ray as “fun”, “engaging” and “provocative.”


Connie Malamed

Connie Malamed is a consultant, author and speaker in the fields of online learning, visual communication, and information design. She has helped nonprofit, government, and corporate clients transform their content into interactive learning experiences for 20 years. Connie is on a mission to help learning professionals improve their visual design skills and products. As part of this mission, she has written a new book, Visual Design Solutions, which helps learning professionals improve their visual design skills. Her previous book, Visual Language for Designers, explains the cognitive science behind graphic communication.

Connie is also the publisher of The eLearning Coach web site, The eLearning Coach Podcast and a mobile app, Instructional Design Guru. She has a graduate degree in instructional design and technology and an undergraduate degree in art education.

Julie Dirksen

Julie Dirksen is an independent consultant and instructional designer who has more than 20 years’ experience creating highly interactive e-Learning experiences for clients ranging from Fortune 500 companies to innovative technology startups to major grant-funded research initiatives. Her focus has been on utilizing the disciplines of educational psychology, neuroscience, change management and persuasive technology to promote and support the improvement of peoples’ lives through sustainable long-term learning and behavioral change. She holds an M.S. degree in Instructional Systems Technology from Indiana University and has also been an adjunct faculty member at the Minneapolis College of Art and Design.  She is the author of the book Design For How People Learn. She’s happiest whenever she gets to learn something new and you can find her online at

David Lee

David Lee is the founder of and He is an internationally recognized thought leader in the area of employee motivation and performance, and the author of nearly 100 articles and book chapters published in US, Europe, India, China, and Australia. He is the author of the ASTD publication Add Powerful Storytelling Techniques to Your Training. He has been using and teaching storytelling as a clinical, teaching, and coaching modality for over twenty years.

Karin Hurt

Karin Hurt is a keynote speaker, leadership consultant, and MBA professor. A former Verizon Wireless executive, she has over two decades of experience in sales, customer service, and HR.  She was recently named on Inc's list of 100 Great Leadership Speakers, AMA's 50 Leaders to Watch in 2015,  & Top Thought Leader in Trust by Trust Across America.  Her next book, Winning Well: A Manager's Guide to Getting Results-Without Losing Your Soul is being published by AMACOM this Spring.

Thank you to our Event Partner!


Brookwood provides solutions for learning and development initiatives and web technology needs. Established in 1995 as a learning solutions provider we are also recognized as a leading industry educator and learning technology solutions partner. We are committed to enabling our clients’ L&D teams to successfully adopt learning development tools and custom web-based solutions.  In addition to providing solutions, we offer In-class training and virtual classroom training, featuring the most popular design and content development programs.

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