The What
A fun-filled workshop using songwriting to improve innovation skills, enhance creativity and problem-solve around a specific client issue or objective. You will be guided through the process of writing the lyrics to a song based on your chosen objective. At the workshop’s high point, Cliff composes the music to the completed lyric on the spot which, without exception, makes the workshop and its subject matter unforgettable.
The How
By breaking down the process of songwriting into easily understood and manageable pieces, Cliff will show participants how to employ storytelling and emotion-rich language in service of a profound exploration of their chosen issue or objective.
The Why
To think differently and explore new ideas, it’s critical for high performing teams to develop their creativity and diversify their problem-solving and innovative approaches. Songwriting provides a unique and powerful new way to think about complicated issues and achieve improved solutions.
Speaker's Bio:
Cliff Goldmacher | Songwriter, Keynote Speaker & Author
Cliff Goldmacher is a GRAMMY-recognized, #1 hit songwriter, keynote speaker and author.
For the past eight years, Cliff has been helping business teams innovate, enhance their creativity and solve problems by teaching them to write songs. Cliff’s book, "The Reason for The Rhymes: Mastering the Seven Essential Skills of Innovation by Learning to Write Songs," encapsulates the principles of his workshops. His clients including Deloitte, Bank of America, IDEO and Vanderbilt’s Owen Graduate School of Management.