Start to Finish: Practical AI Across the Learning Design Process
Hosted by the Pittsburg ATD Chapter
Wednesday, May 27th | 6:00 - 7:15 p.m. ET | Zoom
About This Event AI is increasingly embedded in the tools learning and development professionals use, but its role in day‑to‑day design work is often unclear. This session offers a practical, start‑to‑finish walkthrough of the learning design process, showing where AI can support thinking, design, and review without replacing professional judgment. Using a simple, end‑to‑end example, participants will explore how AI can be applied during early idea generation, the design of ILT activities and eLearning interactions, and final content review. The session emphasizes real‑world decision points and includes guided participation, reflection questions, and discussion to help attendees connect the examples to their own work. Participants will leave with a clearer understanding of where AI fits into the learning design process, and where it does not.
About This Event
AI is increasingly embedded in the tools learning and development professionals use, but its role in day‑to‑day design work is often unclear. This session offers a practical, start‑to‑finish walkthrough of the learning design process, showing where AI can support thinking, design, and review without replacing professional judgment.
Using a simple, end‑to‑end example, participants will explore how AI can be applied during early idea generation, the design of ILT activities and eLearning interactions, and final content review. The session emphasizes real‑world decision points and includes guided participation, reflection questions, and discussion to help attendees connect the examples to their own work. Participants will leave with a clearer understanding of where AI fits into the learning design process, and where it does not.
About Our Presenter Andy Marsula | Lead Instructional Designer Andy Marsula is a Lead Instructional Designer with over 18 years of experience guiding learning initiatives from early concept through delivery in complex, regulated environments. He currently leads instructional design efforts at UPMC, where he supports systemwide education initiatives, manages large‑scale regulatory learning programs, and helps teams bring structure and clarity to under‑framed learning requests. Andy’s work sits at the intersection of instructional design, prioritization, and workflow design. He is known for helping stakeholders move from vague ideas to clear, performance‑aligned learning solutions while preventing scope creep and improving downstream decision‑making. His approach emphasizes practical design judgment, respect for learner time, and building learning that has a clear purpose from start to finish.In addition to his day‑to‑day design and leadership work, Andy has presented on learning workflows, governance, and technology at industry conferences, and is a published contributor to The Learning Guild, where he has written on using AI as a support tool for instructional design rather than a replacement for professional expertise. He brings this grounded, process‑focused perspective to his sessions, helping learning professionals see how emerging tools can responsibly support the work they already do. The ATD Greater Philadelphia Chapter is proud to participate in the ATD Regional Webinar Series. This collaboration of 10 ATD chapters, Greater Philadelphia along with Appalachia, Buffalo Niagra, Central PA, Long Island, Maryland, Mid New Jersey, New York City, Northern New Jersey, and Pittsburgh, brings together the best of our networks to provide world class presenters and content. We look forward to sharing these webinars with you throughout 2025! investment Greater Philadelphia ATD Members – Member Benefit Non Members – $20.00 ATD Recertification Credits ATD Mid-Atlantic Regional Webinar Programs are pre-approved through the ATD Greater Philadelphia Chapter by the ATD Certification Institute for continuing education credits. These credits are based on the ATD Capability Model may be applied towards recertification by Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credential holders. This webinar supports 1.25 credits in the Capabilities: Developing Professional Capability - Technology Application Developing Professional Capability - Learning Design Webinar Registration A link to attend the webinar will be included in your registration confirmation email. Accessing the Webinar A Zoom Registration link will be sent with your Registration Confirmation and Reminder emails. This is best completed within an hour of starting the webinar and will lead directly into the meeting. Completing registration more than an hour before the webinar will not lead directly into the meeting, instead resulting in another confirmation email from Zoom with a direct link to the meeting to be used later (at the time of the webinar). Recording This webinar will be recorded in this instance. Online Event Recording Policy By activating your webcam while attending this online event, you consent to be recorded. Your entry and webcam activation constitutes your consent to such recording for any purpose in connection with the event. If you do not agree to the foregoing, please do not activate your web camera during the event. Materials The presentation and materials will be shared after the event. Questions For any questions about this event, please contact us at info@tdphl.org.
About Our Presenter
Andy Marsula | Lead Instructional Designer
Andy Marsula is a Lead Instructional Designer with over 18 years of experience guiding learning initiatives from early concept through delivery in complex, regulated environments. He currently leads instructional design efforts at UPMC, where he supports systemwide education initiatives, manages large‑scale regulatory learning programs, and helps teams bring structure and clarity to under‑framed learning requests.
Andy’s work sits at the intersection of instructional design, prioritization, and workflow design. He is known for helping stakeholders move from vague ideas to clear, performance‑aligned learning solutions while preventing scope creep and improving downstream decision‑making. His approach emphasizes practical design judgment, respect for learner time, and building learning that has a clear purpose from start to finish.
The ATD Greater Philadelphia Chapter is proud to participate in the ATD Regional Webinar Series. This collaboration of 10 ATD chapters, Greater Philadelphia along with Appalachia, Buffalo Niagra, Central PA, Long Island, Maryland, Mid New Jersey, New York City, Northern New Jersey, and Pittsburgh, brings together the best of our networks to provide world class presenters and content. We look forward to sharing these webinars with you throughout 2025!
Greater Philadelphia ATD Members – Member Benefit Non Members – $20.00
ATD Mid-Atlantic Regional Webinar Programs are pre-approved through the ATD Greater Philadelphia Chapter by the ATD Certification Institute for continuing education credits. These credits are based on the ATD Capability Model may be applied towards recertification by Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credential holders.
This webinar supports 1.25 credits in the Capabilities:
A link to attend the webinar will be included in your registration confirmation email.
A Zoom Registration link will be sent with your Registration Confirmation and Reminder emails. This is best completed within an hour of starting the webinar and will lead directly into the meeting. Completing registration more than an hour before the webinar will not lead directly into the meeting, instead resulting in another confirmation email from Zoom with a direct link to the meeting to be used later (at the time of the webinar).
This webinar will be recorded in this instance.
By activating your webcam while attending this online event, you consent to be recorded. Your entry and webcam activation constitutes your consent to such recording for any purpose in connection with the event. If you do not agree to the foregoing, please do not activate your web camera during the event.
The presentation and materials will be shared after the event.
For any questions about this event, please contact us at info@tdphl.org.